Main Articles Using Facebook as a Digital Tool for Developing Trust amongst Consumers using Netnography and Social Media Analytics: A Study of Jet Airways

Using Facebook as a Digital Tool for Developing Trust amongst Consumers using Netnography and Social Media Analytics: A Study of Jet Airways

Ahuja, Vandana; Alavi, Shirin

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Request Code : Z-LIBIO299838

Date:

2 apr, 2018

Issue Number:

Issue Volume:

DOI:

10.1080/15332667.2018.1440145

Issue First Page :

171

Issue Last Page :

187