Main Chinese Local New Luxury Brands in a Digitally Empowered Era: Cultivation, Transformation and Upgrading

Chinese Local New Luxury Brands in a Digitally Empowered Era: Cultivation, Transformation and Upgrading

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This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.


Request Code : ZLIBIO3112312
Categories:
Year:
2021
Edition:
1
Publisher:
Springer
Language:
English
Pages:
171
ISBN 10:
9811621446
ISBN 13:
9789811621444
ISBN:
9811621446,9789811621444

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