Main Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics [Aas])

Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics [Aas])

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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Request Code : ZLIBIO3111608
Categories:
Year:
2002
Edition:
1
Publisher:
Mouton de Gruyter
Language:
English
Pages:
208
ISBN 10:
3110173409
ISBN 13:
9783110173406
ISBN:
3110173409,9783110173406

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